 | Making Officer Safety and Wellness Priority One: A Guide to Educational Campaigns provides law enforcement agencies with an informative process in developing and implementing effective campaign strategies to create a culture of officer safety and wellness. This guide offers a fresh perspective on targeting the best messaging and branding approaches that will engage all members in the police department. It describes in detail what to consider in terms of delivery and messaging, such as generation, age, and gender, and how to tailor the campaign to meet the needs of the audience. To be more specific, this publication discusses identifying safety and wellness issues, establishing campaign goals and objectives, outlining strategies, and developing educational campaigns for varying budgets and resources. This guide is a must-read for all ranks who are the leaders for creating a culture of safety and wellness through education and commitment.By Julia Hill, Sean Whitcomb, Paul Patterson, Darrel W. Stephens, Brian HillCategories: Police OperationsLanguage: EnglishPublic link
https://portal.cops.usdoj.gov/resourcecenter?item=cops-p300Click here to see the entire catalog.
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